High Performance
by Design
The step-by-step framework to build trust, attract, and retain a high-performance team — while lowering turnover.
Lead With Intention. Design to Care.
Because caring isn’t a soft skill — it’s a strategic advantage
1,440+
Leaders
Trained
100%
Found Content
Valuable
98%
Would Attend
Again
97%
Rated It
Engaging
The 5-Step Designed to Care™ Framework
Each step represents a critical stage of the employee journey — from first touchpoint to final goodbye. Together, they form a complete system for building a workplace where people thrive and your business grows.
Step 1
Build
Your Employment Brand
Define who you are as an employer and why the right people should care. Shape the story the world tells about you — and attract the talent you actually want.
Step 2
Grow
Your Candidate Pipeline
Go beyond post-and-pray. Develop a living pipeline of values-aligned candidates using structured lead generation, precision interviewing, and trust-building communication.
Step 3
Create
Your Onboarding Experience
Move beyond paperwork. Create a six-month journey of assimilation, trust-building, and cultural integration that makes people want to stay.
Step 4
Shape
Your Employee Experience
Create a culture of trust, belonging, and purpose — every day, at every level. Help employees connect their personal purpose to your organizational goals.
Step 5
Guide
The Employee Exit
Approach transitions with clarity and compassion. A dignified exit experience protects your reputation and strengthens the organization.
Who This Is For
Built for HR leaders and executive teams ready to turn workforce challenges into opportunities with the right tools, insights, and support.
- HR Directors, VPs of HR, and People &
Culture Leaders - CHROs and Executives ready to lead the
strategic conversation - Directors of Learning & Development
- Organizations ready to move beyond
reactive hiring and broken people systems - Leaders who want a repeatable system —
not more theory
Bring Your Executive Team
Leaders who attend the Masterclass leave with more than a framework — they leave with a business case. Every session is designed to give you the language, the data, and the tools to bring the conversation to your executive team and make the case for lasting change.
Want to bring your executive sponsor along? Join us together. HR + Executive pairs are welcome — because the most powerful change happens when both sides of the table are in the room.
Choose Your Path
Both options give you full access to the Masterclass experience.
The difference is how you commit to building the system.
Build the full system
Best Value
- Designed for leaders who are serious
- about creating lasting, structural change,
- not incremental improvement.
- 12 monthly live sessions
- Full access to all session recordings and materials
- Lifetime access to resources
- Lower overall cost than monthly enrollment
Best for leaders committed to long-term transformation
Start now.
Stay flexible
- Begin applying the system immediately
- with the flexibility to adjust
- as you go.
- Full access while subscribed
- All sessions, recordings, and tools included
- Cancel anytime
Best for leaders who want flexibility with immediate impact
What Happens After You Enroll
01. Instant Confirmation
You’ll receive your enrollment confirmation and access details immediately.
02. Access the Participant Portal
Gain entry to all materials, recordings, and session resources.
03. Join the Next Live Session
Attend the upcoming session or begin with available recordings right away.
04. Start Applying the System
Use tools and frameworks immediately inside your organization.
01. Instant Confirmation
You’ll receive your enrollment confirmation and access details immediately.
02. Access the Participant Portal
Gain entry to all materials, recordings, and session resources.
03. Join the Next Live Session
Attend the upcoming session or begin with available recordings right away.
04. Start Applying the System
Use tools and frameworks immediately inside your organization.
“Her dynamic presentation style, combined with her profound knowledge of
talent management and organizational culture, left a lasting impression on
everyone in the room. Kathleen is a rare combination of strategic thinker,
inspiring speaker, and trusted advisor.”
Frequently Asked Questions
Can I cancel my enrollment?
Do I get access to recordings?
What if I miss a live session?
When do sessions take place?
Can my team participate?
subscription as long as no more than one team member attends any given session. Or, contact us to learn
more about Masterclass Inside, which is a program designed for teams of 3 – 10 to attend the Employee
Experience Masterclass together.
Your Transformation
Starts Here
When your company is Designed to Care™, you transform how your people feel, your culture thrives, and your business performs.
Join the movement redefining leadership for the modern workplace.
Access the complimentary introductory webinar recording, plus resources and templates to help you strengthen your employee experience.
*All materials are licensed for use by Masterclass participants only and may not be duplicated or distributed.
**The 12-Month Program requires a full commitment and cannot be canceled mid-program.
Billing will continue monthly for the duration of the program.