High Performance by Design: The Employee Experience Masterclass
The step-by-step framework to build trust, attract, and retain a high-performance team — while lowering turnover.
Lead With Intention. Design to Care.
Every leader wants a high-performing, values-driven team—yet very few are taught how to build one.
Most organizations rely on outdated systems that treat people as transactions, not relationships. The consequences? Burnout. Turnover. And a fragmented employee experience that costs time, money, and trust.
The Employee Experience Masterclass gives leaders the tools to build people-first systems that connect business performance with human experience—because caring isn’t a soft skill. It’s a strategic advantage.
Using our proven 5-Step Designed to Care™ Framework, you’ll learn how to intentionally design every part of your employee ecosystem—from first candidate touchpoint to final goodbye—so your people thrive and your business grows.
The 5-Step Designed to Care™ Framework.
The foundation of the Employee Experience Masterclass.
The masterclass is built around five core steps—each representing a critical stage of the employee journey. Within each step, you’ll explore targeted modules that break down exactly how to build systems that attract, inspire, and retain exceptional people.
Step 1 — Build Your Employment Brand
Define who you are as an employer and why the right people should care.
Introduction to the Employee Experience
Learn how the employee experience functions as an interconnected ecosystem—and why intentional design matters.
Employment Branding
Shape the story the world tells about you. Build a reputation that attracts the talent you want.
Step 2 — Build Your Candidate Pipeline
Develop a living, breathing pipeline of qualified, values-aligned candidates.
Lead Generation
Go beyond “post and pray.” Reach deeper into talent markets to find the best candidates—not just the most available ones.
Engagement
Turn every communication touchpoint into a moment of connection and brand reinforcement.
Screening & Assessments
Identify both capability and cultural alignment using structured, people-first evaluation.
Precision Interviewing
Conduct interviews as trust-building conversations that reveal purpose, fit, and potential.
Candidate Offer
Craft offers that reflect fairness, clarity, alignment, and excitement.
Step 3 — Build Your Onboarding Experience
Move beyond paperwork. Create a six-month journey of assimilation, trust-building, and cultural integration.
Preboarding & Onboarding
Design welcoming, confidence-building first impressions that demonstrate your values—not just talk about them.
Community Assimilation
Nurture belonging, collaboration, and connection as teams evolve.
Step 4 — Shape Your Employee Experience
Create a culture of trust, belonging, and purpose—every day, at every level.
Trust in the Workplace
Build and sustain trust—the essential ingredient for engagement and retention.
Meaningful Work
Help employees connect their purpose to organizational goals.
Step 5 — Guide the Employee Exit
Approach transitions with clarity and compassion—because endings matter too.
The Employee Exit
Design a dignified, caring exit experience that supports the departing employee and strengthens the organization.
Why It Matters
You can’t fix hiring without fixing culture.
You can’t retain people without giving them purpose.
You can’t grow a sustainable business without designing to care.
When leaders intentionally design people-first systems, they build workplaces grounded in trust—driving measurable improvements in engagement, retention, and performance.
And the results speak for themselves:
- 100% of over 1440 attendees found our content valuable
- 98% want to attend again
- Talks are rated 97% engaging, 96% relevant, and 95% actionable
This isn’t theory—it’s transformation.
Every principle in this series has been tested and proven across industries to help leaders collapse the “us vs. them” divide and build organizations where people truly matter.
Who This Is For
Perfect for forward-thinking leaders who want to design a workplace where people and performance coexist:
- CEOs & COOs
- HR Executives
- Directors of Learning & Development
- People & Culture Leaders
- Business Owners and Operational Leaders
Whether leading a small team or a growing enterprise, this masterclass gives you the clarity, tools, and confidence to lead differently—and more effectively.
Registration is now open!
Your Transformation Starts Here
When your company is Designed to Care™, you transform the way your people feel, your culture behaves, and your business performs.
Join the movement redefining leadership for the modern workplace.
Experience the complimentary introduction to the series.
Access the webinar recording of the introductory session of the Masterclass, along with the corresponding resources and templates to take action right away to understand and strengthen your employee experience.
“Her dynamic presentation style, combined with her profound knowledge of talent management and organizational culture, left a lasting impression on everyone in the room…Kathleen is a rare combination of strategic thinker, inspiring speaker, and trusted advisor.”
Are you ready to start your transformation?
When your company is Designed to Care™, you transform the way your people feel, your culture behaves, and your business performs. Join the movement redefining leadership for the modern workplace.